Before you launch
- Credible X profile and a clear goal (replies, meetings, or another metric)
- A segmented lead list — Filtering and segmenting
- Exclude Contacted when you don’t want duplicates — Prevent duplicate messaging
Message quality
- Personalize with a specific detail (bio, recent post, shared context) and variables — Custom variables
- Keep the first DM short; lead with value, not a hard sell
- Avoid dumping links in the opening message
Sequences
Use a short multi-step flow with days between steps — Multi-step sequences:- Intro + value
- Soft follow-up
- Final attempt with a clear ask or resource
Delivery and etiquette
- Stay under daily DM limits
- Schedule for recipients’ daytime — Scheduling
- Warm up with organic engagement when you can (likes, replies) before cold DMs
Related
- How to get replies on X
- Stay within X rules
- Who to message and when
- Create your first campaign
- Campaign analytics