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Most weak campaigns fail on targeting and timing — not tooling. Message fewer, better-fit people when they’re likely to read.

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Define your ICP on X

Your ideal customer on X may look different than on LinkedIn. Note:
  • Keywords and phrases that show up in bios
  • Creators, communities, or accounts they engage with
  • Locations, roles, or niches that convert for you
  • Signals that they’re open to DMs (active posting, public conversation)
Segment lists by source and intent so the opener can match — Filtering and segmenting.

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Prefer warm context over pure cold

Build lists from imports and research you have rights to use — Importing leads. Exclude Contacted when you don’t want repeats — Prevent duplicate messaging. Skip purchased engagement and scraped dumps of unrelated users. Bad lists burn reply rate and account trust.

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When to send

  • Schedule for the prospect’s local daytime — Scheduling across time zones
  • Weekday mornings and early business hours usually beat late nights and weekends for B2B
  • Space follow-ups by days so you don’t stack three messages in one evening
If you can, engage lightly on public posts before a cold DM. A recognizable name helps — it isn’t a substitute for a good list.

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When to stop

Stop the sequence when:
  • They reply (positive or not) — handle it in the inbox
  • They ignore the full sequence
  • They ask not to be contacted
  • Delivery keeps failing — fix the account before retrying
Persistence past a clear “no” is how outreach turns into harassment. Leave the door open without pushing it.

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Put it together

  1. Segment a tight list for one ICP
  2. Write one short opener that only that segment would believe
  3. Cap daily new contacts well below the platform ceiling until reply rate looks healthy
  4. Add a 2–3 step sequence only after the first message works
  5. Iterate on list + copy before you scale
Still stuck? Contact support from the app.