Run A/B tests with segmented lists

There is no native A/B test inside a single campaign. To compare copy, split the audience into similar lists and run parallel campaigns.

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Steps

1. Split one audience into equal lists (for example List A and List B, ~same size).
2. Create Campaign A → List A and Campaign B → List B.
3. Keep every setting the same except one variable (opening line, CTA, tone, or personalization).
4. Launch both at the same time.
5. Compare reply rate and other Overview metrics — Campaign analytics.

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Tips

• Even splits and identical settings keep the test fair
• Run long enough for meaningful reply counts
• Roll the winner into future campaigns

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Related

• Create your first campaign
• Filtering and segmenting leads

Still stuck? Contact support from the app.