Details
- Follow-ups don’t count toward the new-contact daily limit — sequence follow-ups can continue after you hit the new-DM cap.
- The 500/day allowance is per connected X account, not per workspace.
- With your own X API key (BYOK), sending runs through your own X developer app, so each account’s allowance is whatever your X API tier allows — Set up your X API integration.
- Confirm your plan in Plans and credits.
Ramp up gradually
Treat your allowance as a ceiling, not a target. Start at a few DMs per hour and raise volume over one to two weeks — on BYOK too, where the allowance is higher. Conservative starting points, not thresholds published by X:
To control the pace:
- Launch smaller lead lists and add leads in batches.
- Spread sends across a send window — Scheduling across time zones.
- Hold each increase for a few days and watch your reply rate.
- Step back down if sends show as undelivered or failed — Undelivered · Failed to send.
Related
- Set up your X API integration
- Campaign not sending
- Campaign stages
- Stay within X rules
- X’s rules and policies (X’s own docs)