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Custom variables fill lead fields into each DM so messages aren’t identical.
  1. Open Campaigns and create or edit a campaign.
  2. Name the campaign, then continue.
    Insert variable control in message editor
  3. Select the recipient list and continue.
    Variable picker list
  4. In the message editor, open the Custom Variable control (often shown as an asterisk or similar).
    Message preview with variable placeholders
  5. Choose a field such as First Name. Inboxapp substitutes each lead’s value at send time.
    Personalization mapping for lead fields
Insert variables from the picker — don’t type placeholder syntax by hand, or personalization may fail. Still stuck? Contact support from the app.