{
"id": "ck9v2m5nj0xp4wq7ybftrae8",
"seq": 421,
"teamId": "hzcai5t59nn9vsck3rbuepyg",
"type": "target.followUpSent",
"timestamp": "2025-01-18T09:00:00.000Z",
"version": "1.0",
"data": {
"campaign": {
"id": "m4wq7ybftcaelp8rvk2m5j0x",
"name": "Q1 Product Launch Outreach",
"description": "Reach out to design leads about the new collaboration features",
"status": "active",
"dryRun": false,
"targetsCount": 250,
"contactedCount": 180,
"repliesCount": 29,
"completionRate": 0.72,
"replyRate": 0.161,
"createdAt": "2025-01-10T09:00:00.000Z",
"updatedAt": "2025-01-18T09:00:00.000Z",
"pausedAt": null,
"completedAt": null,
"lastStartedAt": "2025-01-12T08:00:00.000Z"
},
"thread": {
"id": "l44e15irdq4db30i77cgphhx",
"platform": "twitter",
"platformId": "1566123362161725440:1876543210987654321",
"done": false,
"assigneeId": null,
"lastMessageTimestamp": "2025-01-18T09:00:00.000Z",
"computedSortTimestamp": "2025-01-18T09:00:00.000Z",
"createdAt": "2025-01-16T09:05:00.000Z",
"status": "active",
"variant": "unencrypted",
"accountLinkId": "df6jbw4h36qm5d9iu2sgn7kx",
"isSyncing": false,
"isRequest": false,
"typingIndicatorsEnabled": null,
"lastMessage": {
"id": "w7xn4kp8r2mv6qjtybftcael",
"content": "Just wanted to follow up on my previous message — would you be open to a quick 15-minute call this week?",
"authorId": "df6jbw4h36qm5d9iu2sgn7kx",
"createdAt": "2025-01-18T09:00:00.000Z",
"userId": null,
"campaignId": "m4wq7ybftcaelp8rvk2m5j0x"
},
"prospect": {
"platform": "twitter",
"platformId": "1876543210987654321",
"externalId": "n7kxqm5d9iu2sgdf6jbw4h36",
"displayName": "Sarah Chen",
"username": "sarahchen",
"handle": "@sarahchen",
"image": "https://pbs.twimg.com/profile_images/example/photo.jpg",
"context": {
"tags": [],
"statusId": null,
"valuation": null,
"notes": null
}
}
},
"message": {
"id": "w7xn4kp8r2mv6qjtybftcael",
"platform": "twitter",
"platformId": "1876543210987654399",
"threadId": "l44e15irdq4db30i77cgphhx",
"teamId": "hzcai5t59nn9vsck3rbuepyg",
"authorId": "df6jbw4h36qm5d9iu2sgn7kx",
"userId": null,
"campaignId": "m4wq7ybftcaelp8rvk2m5j0x",
"content": "Just wanted to follow up on my previous message — would you be open to a quick 15-minute call this week?",
"origin": "internal",
"createdAt": "2025-01-18T09:00:00.000Z",
"updatedAt": null,
"isEdited": false,
"isEncrypted": false,
"entities": null,
"attachment": null,
"reactions": [],
"replyData": null,
"forwardData": null,
"deletedAt": null,
"platformDeletedAt": null
},
"prospect": {
"platform": "twitter",
"platformId": "1876543210987654321",
"externalId": "n7kxqm5d9iu2sgdf6jbw4h36",
"displayName": "Sarah Chen",
"username": "sarahchen",
"handle": "@sarahchen",
"image": "https://pbs.twimg.com/profile_images/example/photo.jpg",
"imageNormalized": "https://pbs.twimg.com/profile_images/example/photo.jpg",
"bio": "Product designer at Figma. Building tools for the next generation of creators.",
"location": "San Francisco, CA",
"profileUrl": "https://x.com/sarahchen",
"websiteUrl": "https://sarahchen.design",
"websiteDomain": "sarahchen.design",
"verified": "none",
"profileType": "personal",
"isProtected": false,
"followerCount": 12840,
"followingCount": 892,
"postCount": 3420,
"engagementCount": 8912,
"listedCount": 47,
"platformCreatedAt": "2019-03-15T08:00:00.000Z",
"firstSeenAt": "2025-01-16T09:05:00.000Z",
"lastUpdatedAt": "2025-01-18T09:00:00.000Z",
"lastEnrichedAt": "2025-01-16T09:05:00.000Z",
"lastActiveAt": "2025-01-17T22:30:00.000Z",
"source": "cached",
"isFresh": true,
"isStale": false,
"confidence": 0.95,
"context": {
"tags": [],
"statusId": null,
"valuation": null,
"notes": null
}
},
"stepNumber": 2
}
}
When it fires
A follow-up message in a campaign sequence is sent to a target who hasn’t replied to a previous message. Campaigns can have multiple follow-up steps — thestepNumber field indicates which step was sent.
This event is only fired for follow-up messages (step 2+). The initial outreach message triggers target.contacted instead.
Payload
Campaign
required
The campaign object.
Show properties
Show properties
string
The Inbox campaign ID.
string
The campaign name.
string | null
The campaign description.
string
The campaign status. One of
draft, active, paused, or completed.boolean
Whether the campaign is in dry run mode (no messages actually sent).
number
Total number of targets in the campaign.
number
Number of targets that have been contacted.
number
Number of targets that have replied.
number
Percentage of targets contacted (0–1).
number
Percentage of contacted targets that replied (0–1).
string
ISO 8601 timestamp of when the campaign was created.
string | null
ISO 8601 timestamp of the last update, or
null.string | null
ISO 8601 timestamp of when the campaign was paused, or
null.string | null
ISO 8601 timestamp of when the campaign completed, or
null.string | null
ISO 8601 timestamp of when the campaign was last started, or
null.Thread
required
The thread associated with this event.
Show properties
Show properties
string
The Inbox thread ID.
string
The platform this thread belongs to. Currently
"twitter".string
The platform conversation ID.
boolean
Whether the thread has been archived.
string | null
The ID of the member assigned to the thread.
string | null
ISO 8601 timestamp of the last message in the thread.
string | null
Timestamp used for sorting — last message time or creation date if no messages exist.
string
ISO 8601 timestamp of when the thread was created.
string
"active" or "idle". Idle threads are hidden from the main inbox.string
"unencrypted" or "xChat". Transitions to "xChat" once both parties have exchanged messages.string
The ID of the account link (connected X account) associated with this thread.
boolean
Whether the thread is currently syncing message history from the platform.
boolean
Whether this conversation is a message request.
boolean | null
Whether typing indicators are enabled.
null uses the team default.object | null
The most recent message in the thread.
Show properties
Show properties
object
The prospect associated with this thread. See the Prospect object for the full shape.
Message
required
The message object.
Show properties
Show properties
string
The Inbox message ID.
string
The platform the message belongs to (e.g.,
twitter).string | null
The platform’s native message ID.
string
The Inbox thread ID this message belongs to.
string
The Inbox team ID.
string
The author of the message. Either the
accountLinkId (if sent by your team) or the prospect’s externalId.string | null
The Inbox user ID of the team member who sent this message, if applicable.
string | null
The campaign ID that sent this message, if applicable.
string
The text content of the message.
string | null
How the message was sent:
internal (Inbox UI), external (synced from platform), or api (sent via API).string
When the message was created (ISO 8601).
string | null
When the message was last updated (ISO 8601).
boolean
Whether the message has been edited.
boolean | null
Whether the message is end-to-end encrypted.
object | null
Normalized URL entities, mentions, hashtags, and tweet shares.
object | null
Normalized media and card attachments.
array
Reactions on this message.
object | null
Reply metadata if this message is a reply to another message.
object | null
Forward metadata if this message was forwarded.
string | null
When the message was soft-deleted in Inbox (ISO 8601).
string | null
When the message was deleted on the platform (ISO 8601).
object
required
The prospect associated with this event, including Inbox context.
Show properties
Show properties
string
The social platform. Currently
"twitter".string
The platform’s native user ID (e.g.
"1566123362161725440").string | null
The Inbox prospect ID. Null if the prospect hasn’t been fully imported.
string
Display name as shown on their profile.
string
Platform username without the
@ symbol.string
Username with
@ prefix (e.g. "@acmecorp").string | null
Profile picture URL as provided by the platform.
string | null
Profile picture URL normalized to highest quality. Prefer this over
image for display.string | null
Profile bio/description text.
string | null
Freeform location string as entered by the user.
string
Direct link to the profile on the platform.
string | null
External website URL from their profile.
string | null
Domain extracted from
websiteUrl.string
Verification status:
"none", "verified", "business", or "government".string
Account type:
"personal", "business", or "government".boolean
Whether the account is private/protected.
number
Number of followers.
number
Number of accounts this user follows.
number
Total posts/tweets by this account.
number | null
Platform-specific engagement metric (e.g. likes given on X).
number | null
Number of X lists this profile appears on.
string | null
ISO 8601 timestamp of when the account was created on the platform.
string | null
ISO 8601 timestamp of when this prospect was first added to Inbox.
string
ISO 8601 timestamp of the most recent data update.
string | null
ISO 8601 timestamp of when fresh data was last fetched from the platform.
string | null
ISO 8601 timestamp of last platform activity.
string
Data source:
"cached", "indexed", "live", or "merged".boolean
Whether data was updated within the last 7 days.
boolean
Whether data hasn’t been updated in over 30 days.
number
Data accuracy confidence score from
0 to 1.number
required
The step number in the campaign sequence (2 for the first follow-up, 3 for the second, etc.).