> ## Documentation Index
> Fetch the complete documentation index at: https://docs.inboxapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reachable vs unreachable leads

> Why some leads can’t receive DMs, how Inboxapp filters them, and what to do when too many are removed.

Leads fall into two buckets: **reachable** (can receive DMs) and **unreachable** (X will not deliver). Inboxapp filters unreachable profiles so you don’t waste sends.

## Reachable

Reachable leads can receive your DMs. Typically they:

* Have open or allowed messaging settings
* Allow DMs from non-followers, or already follow you
* Are active and in good standing on X

## Unreachable

Unreachable leads are filtered out because X won’t deliver DMs. Common cases:

* Inactive, deleted, or suspended accounts
* Private accounts that restrict incoming messages
* Users who disabled DMs or opted out
* Closed or restricted DM settings (including verified-only DMs)

## How filtering works

Before a campaign send (and when evaluating imports), Inboxapp runs checks such as:

1. **Excluded lists** — remove anyone on lists you chose to exclude
2. **Reachability** — remove profiles that can’t receive DMs

This is automatic. You don’t need to remove unreachable leads by hand.

## If too many leads are filtered

* Import fresher or more active audiences
* Review your excluded lists
* Target profiles more likely to have open DMs
* Make sure your starting list is large enough after filtering

## Related

* [System lists](/help/leads-management/concepts/understanding-system-lists)
* [How the Contacted list prevents duplicates](/help/leads-management/concepts/how-the-contacted-list-protects-you-from-duplicate-messaging)
* [Campaign filtering banner](/help/campaigns/fix/what-does-we-re-currently-filtering-out-prospects-that-can-t-be-targeted-with-this-campaign-mean)

Still stuck? Contact support from the app.